Sally, president of the Society for Marketing Professional Services (SMPS), New York Chapter, has over 16 years experience marketing professional design services. A graduate of Douglass College, Rutgers University and Wroxton College, Fairleigh Dickenson University, she teaches the Marketing and Presentations class at Pratt Institute. She developed the course as part of Pratt's Design Firm Management Curriculum, the first of its kind in the US. Sally has written the following articles: The Service-Oriented Home Page Primer  (September 1997)